The release of Halo on PlayStation solidified the end of Xbox as an exclusive brand. Every 1st-party title gets a PC release and a later release on PlayStation and the Switch. Most of them are just mediocre at best, so it’s not worth it to buy their piece of plastic when it will later come to the other pieces of plastic in a few months.

To the heads of Microsoft’s gaming department. The abandonment of anything that makes them exclusive to the rest is somehow necessary to the brand. Which is somehow because they can compete against TikTok and movies, according to Matt Booty.

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Matt Booty, the president of Xbox game content and studios, discussed the gaming division’s multiplatform strategy in an interview with The New York Times, published to coincide with news that Xbox’s historical flagship franchise, Halo, is coming to PlayStation for the first time.

Commenting on the decision, Booty claimed consumers no longer have a strong attachment to the devices they use to play games. “We are all seeking to meet people where they are,” he said. “Our biggest competition isn’t another console… We are competing more and more with everything from TikTok to movies.”

Keep in mind that TikTok is a media platform and Xbox removed the purchasing of movies and TV shows this year. He’s just pulling this out of his ass since there is no reasonable way to excuse this or the game pass increase and layoffs.

What even is their strategy against TikTok? The moment you purchase ads on their platform automatically means you lost since you gave them money.

In the end, when the PS6 comes out, there is a chance I’ll be buying that over the new Xbox. Buying one after this is on the level of buying OnlyFans. By that I mean OnlyFans people buy “content” that is already leaked, while Xbox console players after 2025 are paying for a box for games that are coming out on PS5 and PC day one.